What has this to do with recycling? Well, whilst perusing the many brands and colourfully packaged varieties of cat food, I realised that all landfill sites must be full of POUCHES. Convenient for people, but not good for the planet, as I think that they are made from plastic. Cat food in cans (steel) and trays (aluminium) can be recycled and are a better buy.
What could be a campaign slogan Pass over Pouches? ---ummmm --- not sure about that! Do you have any ideas?